Your sales firm may have had a humble beginning with just a few leads to follow up
on. At that
point, having a spreadsheet to maintain lead data was more than enough.
However, as the number of leads slowly increased to hundreds and thousands, are you
feeling a
bit overwhelmed? That's because, on the one hand, it's a good thing to have so many
leads, but
on the other hand, it has paved the way to a complete disorganization in your sales
data.
As the number of leads continues to grow, there will come a point were using a
spreadsheet to
manage them all will no longer be feasible. a point where you cannot survive without
a proper
lead management system!
Have you reached that threshold? It's time to find out.
What is the life blood of any sales team? It is lead data. If this lead data is
handled among
multiple spreadsheets, the chance of losing the data through overwriting, accidental
deletion,
etc., is very high.
Similarly, when there are double record entries, causing the
data to be repeated, it not only
wastes your sales reps’ time but also complicates the situation. Automating lead
management
processes can help mitigate these issues, reducing chaos in an already crowded
environment.
Certain leads are more important than others; this can be based on the lead's
interest in your
product or service, their VIP category, etc. In any case, the important leads need
to be kept
warm.
Your sales team might already know this, but they are helpless! Why?
Because they do not have a
sorted visual of the most important leads compared to others—there is no feature in
the
spreadsheet to create tags that differentiate and categorize leads. Effective
customer data
management is essential for identifying and prioritizing these valuable leads.
The duty of a sales executive is not data entry; it is creating meaningful and
long-lasting
connections with leads. However, if the sales executive is given a spreadsheet
filled with
thousands of lead details, their immediate, yet unimportant, duty becomes sorting
this
information.
What happens when a lead provides them with a document that needs
to be shared with the sales
head or should be documented and saved? When there are not just one lead but
thousands, managing
these documents can quickly become a daunting task!
What if they have to shift
from one app to another and one website to another to complete
various sales-related tasks? For instance, making calls on one platform, recording
calls in
another, tracking GPS in yet another, managing emails separately, and setting
reminders
elsewhere—the real doomsday situation!
As a result, your sales team becomes
burned out from performing these mundane tasks, leaving
them with little energy to engage with clients, introduce your product or service,
and persuade
them to make a purchase.
Additionally, as a sales team head, your time may also
be consumed by these repetitive tasks,
such as creating sales reports on your own to decipher new sales strategies—an
activity that can
be highly unproductive.
Your team is currently like a gardener without tools—they
know the potential of a thriving
garden but are struggling to cultivate it. They haven’t yet experienced the benefits
of a lead
management system that can help them grow their connections effectively!
This is the era of technology working hand in hand with the human brain, and if you
lack an
automated method to assign tasks and follow up with your sales team, you might as
well be in the
Stone Age.
What if you have software that automatically assigns leads to
salespeople based on
their shift,availability, location (making client meetups easier), or even language
proficiency for
international clients. With such a system in place, half of your work is already
done, right?
Now, consider the added benefit of having software that reminds your sales team to
follow up
with existing leads, ensuring they are properly nurtured and converted into loyal
customers.
Such lead management software solutions do exist in the market! If you haven't
purchased them
and are relying on a spreadsheet as a substitute, you have definitely missed the
bus!
The sales cycle includes many steps, but the typical stages are:
Prospecting for leads
Contacting potential customers
Presenting your product
Overcoming objections
Closing the deal
It can take anywhere from days to years to complete these steps, depending on the
product and the
customer. However, there should be an average time established by analyzing
competitors and
their closing times. If your team is struggling to consistently reach this average
time, that's
a significant issue.
Another closely related problem is the risk of irritating
your valuable
leads. It's crucial for your sales team to make leads feel comfortable and valued.
But what if your sales team wants to
do this but simply doesn't have the time? That presents a major challenge.
How to
pay for these sales sins? It’s simple—implement good sales funnel management
software.
Other than these five major signs, there are several additional indicators that
highlight the
urgency of your outdated lead management system using a spreadsheet.
No visibility into who performs best among your sales team members.
No way to compare data and KPIs to improve sales performance.
You have lost important client data just before a client meeting due to misplaced information.
No security for critical lead data, causing leads to hesitate in trusting you.
No multiple sales pipelines for each of your unique products or services.
Limitations in scaling your data management as your business grows.
How many of these signs are present in your sales team’s lead management? If you identify one or two, you may be in the early stages of struggling with lead management. However, if you recognize four or five signs, you are already in a troubled position. And if you also see the other signs mentioned earlier alongside your lead management, it has spread like cancer throughout your team! This is why you are consistently facing challenges now.
The solution is simple and straightforward: migrate to a lead management solution
that includes
all the features necessary to address the symptoms mentioned above. There are many
lead
management tools available in the market, so choose one that offers easy content
migration and
best features.
For example, with Workpex, there is a dynamic import of data that
allows you to
easily integrate information from your spreadsheets into the Workpex lead management
system without the hassle of
manual copying and pasting!
Just add the data from
your spreadsheet to Workpex (or any lead management software solution of your
choice) and eliminate the headache of data mismanagement once and for
all!
Whichever lead
management tool you choose, be sure that it has all the features you need - from
integrations to multiple sales pipeline management. This is ultimately the decision
that can
make or break your sales team!